What Would You Do????

We Are What We Do is a global social change movement. We believe it is not just politicians, institutions and big business that change the world – it is also ordinary people like you and me. Our aim is to bring people together and demonstrate how, using simple, everyday actions, we can create a global movement of doing and changing; doing small actions and changing big problems.

We also believe that every time we do one of these small things, we send a powerful message about what matters to us – to politicians, to business leaders and to those around us.

We started back in 2003 with the simple question, "what would you ask one million people to do to change the world?" We received thousands of suggestions from all around the world and the result was this book, first published in the UK in 2004 and now published in countries all round the world with more editions in development.

The first action in all the books is "decline plastic bags whenever possible" – such a small action and one that we can all do to make a small but important contribution to our environment. So why weren't we, we wondered? We asked designer Anya Hindmarch to help. Together we created the "I'm not a plastic bag" bag. People saw it. And cottoned on. Millions of people all over the world.

We've done loads of other things too, you can find about all about them at our website:

www.wearewhatwedo.org

We've seen the power of small actions. How they can change the big things. And if there ever was a time to be changing big things, it is now. As Mahatma Gandhi said, "We must be the change we want to see in the world."

Who are we?
We Are What We Do.